Midnight Purple Love Affair

Posted by Ben

I love this car. Is it wrong for me to love my work? I mean, I created it…so would that be like incest? I hope not, lol.

GT-RR for Mobil 1

A little insight into my head: I’ve really enjoyed seeing the reactions of people regarding the two cars (white and purple) I prepared this year. Its been fascinating to compare my expectations of public perception between what I thought it would be versus what it actually is.  Although both GT-Rs function almost equally in all areas of driving/performance, I made both designs nearly polar opposites in terms of perception and image. Almost exactly as I planned, the two cars appealed strongly to two very different types of enthusiasts. Its fascinating how it has worked actually. Despite both cars being nearly the same, we’ve been able to have some people love one car and dislike the other, and vice versa.

Here’s how it sums up:

White car: Magazines and media are absolutely going crazy for the white car. I’ve never seen anything like the media frenzy the white car gets. It is aggressive, it pops out from any background in any lighting and the media loves it. For those exact same reasons, those with conservative ideals, purist ideals, or those that look at it as a would be daily driver dislike it. I will say this personally…I’ve driven on the wangan in Japan quite a few times times and I’ve been passed at high speeds by the most menacing of JDM tuned cars, and nothing I have ever seen is more hardcore than watching this white GT-R blast past me on the 405 freeway. The street presence the white car has at night is crazy…I cant quite put my hand on it, but my best guess as to why that is would be mostly because of how we painted the rear of the car (and since it’s white)… I think.

Purple car: Still very hot with media, but not as hot compared to the white car. Yet with purists, actual GT-R owners and those who would envision owning one of these cars, this one is the clear winner in those areas. The critics often choose the purple over the white car because its less flashy and more understated function whereas the white car seems to remind people of D1 or Time Attack because of the loud graphic design. This is the car more people can see themselves driving. It is my image of what I felt Mobil 1 would like for their brand. Something high end, luxurious and with a certain almost OEM+ quality. Tuner, but not too tuner looking if you will…

All in all, I love the feedback both the good and the bad. Its fascinating to see what design can do to people’s perception. Thats why I love this stuff. No one car can satisfy everyone, but between these two cars it looks like there might just be something for everyone. I know speaking for myself, that these two cars represent the two different styles and tastes I have. I still cant decide which one I like more, I love them both like children.

So these pics I’m sharing I took two days ago.  After another magazine shoot, I parked the car in the middle of the road and just took a couple of pics for myself. I thought I’d share them because I haven’t had many good pics of this car to share with everyone yet.

Two bonus shots in hi-res:

GT-RR for Mobil 1GT-RR for Mobil 1

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