EDIT BY BEN: My friend and respected contributor Patrick Callahan is back at it, with his first contribution to the blog in a while. While I dont always share his opinion I certainly appreciate it as it’s always well thought out and worded. In this particular case, I do happen to share his opinion as I’m also curious about this topic he raises…well, lets get on to Patrick’s post:
Hyundai. Not exactly a name that strikes fear into the hearts of JDM tuners. Search Hyundai tuning on Google and you’re left with a bunch of seriously confused and overdone show cars that can’t be taken seriously. However, Hyundai is out to change that and we as a community would do well to sit up and take notice. You may have seen the new Genesis Sedan. It was shown in January at Detroit and would make a nice VIP platform in my opinion, but VIP is still just a sub-genre of our scene. That being the case, it didn’t turn the establishment on its head.
March 19th, at the New York International Auto Show, Hyundai unveiled the production version of the Genesis Coupe. The establishment has now been turned on its head. For years we’ve been asking for an attractive, affordable, RWD sports coupe with a turbocharged 4-cylinder engine. It’s here and it’s not from Nissan, Toyota, Honda or Mazda. Not only have Hyundai done it, they appear to have done it right. Brembo brakes, six-speed manual, enough room in the engine bay for a V6 and even Bridgestone RE050A tires (OEM on many BMWs, Mercedes AMGs and other serious machinery). If the concept is any indication, we won’t have to worry about Hyundai taking a Nissan GT-R-esque stance toward the aftermarket.
One of the things that seems to come up consistently when Ben and I talk is the globalization of tuning and this car is about to take that to the next level. Will Mine’s, Top Secret and other JDM stalwarts embrace Genesis Coupe? Will Korean tuners step up to compete? Only time will tell. However, the future of KDM is definitely looking bright!
Ben: A late thanks goes to Phil Toronto who emailed me a pic he took at the auto show. Good looking out Phil! Pic below:

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